Mission and Values

The Nature Conservancy of Canada leads and inspires others to join us in creating a legacy for future generations by conserving important natural areas and biological diversity across all regions of Canada.

Wherever we work across Canada, we share and apply the following values:

Durable conservation outcomes
While respecting nature’s processes, we manage lands and waters for their natural values today and for the long term. We believe future generations deserve to inherit a biologically rich world.

Evidence-based decision-making
We are guided by the best available conservation science. We are committed to continuous learning, and to finding practical, resourceful and innovative solutions to conservation challenges.

Respect for nature and people
We respect the needs, values and culture of local communities. We seek conservation solutions that meet the needs of nature and people. Conservation supports prosperous and sustainable communities.

Integrity first
We work to the highest ethical and professional standards. We are transparent and accountable to our donors and partners. We earn trust by living up to our commitments.

Conservation through collaboration and cooperation
Our commitment to community, donors, partners, volunteers and staff makes us strong. We strive to be open to the ideas of others so that together we can achieve conservation outcomes that benefit all. We work in the spirit of collaboration. We celebrate each other’s successes.

Nature for all
We value and incorporate diverse traditions, heritage, knowledge and experiences in our mission and in our workplaces. We celebrate the full participation of people from all walks of life as we work towards common goals. We strive for a conservation movement in which equity, diversity and inclusion are the norm.

This is our continuous commitment: to promote healthy people, healthy communities and a healthy planet for everyone.